Our Story...

Everything started a couple of years earlier when a mother with a teenage and preteen daughters went on a shopping excursion. The mother was aware of what beauty items were available to purchase. She was staggered at the suggestive names found on different brands of lip gloss. She didn't feel it was fitting for her 13 year old daughter to put such a message in her pocket, much less on her lips.

The mother drove home with no lip gloss, yet with a longing to have an effect.  In the wake of collaborating with two other women, a decision was made to make a glimmer lip gloss with a positive message for her youngsters, and additionally for women everywhere.

Enter What's Your Virtue?, a business built by three women who realize that beauty starts from within. We need to help all women to embrace the fundamental and judicious things in life. What better spot to start than on your lips?

Numerous years later of persevering work and examination, those three women are anxious to finally enter the business world with their specific hydrating lip gleam, Lip Bliss™ – an exceptional thing with a far and away predominant message.

We need your lips to be as sprightly as our own.

Amy, Molly & Sara